Google: the world's frenemy Nov 21, 2009
Sergey Brin wanted to test a job applicant, so he gave her a snap assignment, writes Ken Auletta in his new book, Googled. "I need you to draw me a contract," the Google co- founder told the Harvard Law graduate. (Sydney Morning Herald -- Technology)
Garchik: Auletta on Google Nov 17, 2009
Journalist Ken Auletta, on a book tour for his latest, "Googled: The End of the World as We Know It," passed through the Bay Area, Google ground zero, on Wednesday ... Auletta on Google in media-mad world Articles Journalist Ken Auletta , on a book tour for his latest, "Googled: The End of the World as We Know It," passed through the Bay Area, Google ground zero, on Wednesday. (San Francisco Chronicle -- Entertainment)
Author Ken Auletta goes to the heart of Google Nov 17, 2009
Standing behind a podium in a room full of Googlers at Google headquarters in Mountain View, Ken Auletta, America's premier media scribe, announced he had just come from a talk at Microsoft's headquarters ... Standing behind a podium in a room full of Googlers at Google headquarters in Mountain View, Ken Auletta, America's premier media scribe, announced he had just come from. (San Francisco Chronicle)
'Googled,' by Ken Auletta Nov 16, 2009
Googled,' by Ken Auletta ... Googled,' by Ken Auletta ... The AdWords story, told with fresh detail by longtime media reporter Ken Auletta in "Googled: The End of the World As We Know It," illustrates the supreme self-confidence that characterizes Page and Brin and that has become a hallmark of their company. (San Francisco Chronicle)
Ken Auletta examines Google Nov 16, 2009
Author Ken Auletta goes to the heart of Google. Article:Author Ken Auletta goes to the heart of Google:/c/a/2009/11/15/DDEQ1AJ7O3 ... DTL Article:Author Ken Auletta goes to the heart of Google:/c/a/2009/11/15/DDEQ1AJ7O3. (San Francisco Chronicle -- Technology)
How a search-engine startup became a global powerhouse Nov 15, 2009
These two questions frame Googled: The End of the World as We Know It by longtime New Yorker writer Ken Auletta ... GOOGLED: The End of the World as We Know It By Ken Auletta Penguin, 384 pp. (Boston Globe)
The Geekdom of Google Nov 7, 2009
Ken Auletta probes the hard-driving personality of the search giant, where the tech mindset is all-pervasive ... Googled:The End of the World as We Know ItBy Ken AulettaPenguin Press; 384pp ... Thanks to Ken Auletta's high profile as media columnist for. (BusinessWeek)
Author Searches Google's History Nov 3, 2009
New Yorker Magazine Writer Ken Auletta's Book is Based on the "Visionaries" Who Created the Wildly Successful Search Engine ... In this book cover image released by The Penguin Press, "Googled: The End of the World as We Know It," by Ken Auletta is shown ... Ken Auletta, a veteran author and New Yorker magazine writer, who wrote "Googled: The End of the World as We Know It" (The Penguin Press), explains the roiling crosscurrents of the new media terrain in his page-turning history of Google. (CBS News -- Entertainment)
Author Ken Auletta searches for the Google story Nov 3, 2009
Search Type Choose a search type from the items below. More on Internet Portals h Engines. (Yahoo News -- Technology)
Deluxe editions Oct 5, 2009
Writer Ken Auletta -- a traditional media guy if there ever was one -- questions whether Google's best days are behind it ... Writer Ken Auletta -- a traditional media guy if there ever was one -- questions whether Google's best days are behind it. (New York Post -- Business)
Leaves and pages turn in the fall books preview Sep 7, 2009
by Ken Auletta (Penguin). The New Yorker writer offers an inside look at that little outfit on the Peninsula. (San Francisco Chronicle -- Entertainment)
How exactly does Twitter plan on making money? Jul 10, 2009
The participants on the panel moderated by media writer Ken Auletta of The New Yorker magazine predicted Twitter Inc. will face major challenges when the San Francisco-based company finally tries to generate revenue. Reporters were barred from the session like all other meetings at the media summit but Auletta confirmed the tenor of the Twitter talk afterward. (MSNBC -- Technology)
Media moguls puzzle over monetizing Twitter Jul 10, 2009
The participants on the panel moderated by media writer Ken Auletta of The New Yorker predicted Twitter Inc. will face major challenges when the San Francisco company finally tries to generate revenue. Two of the panel participants, veteran media executive Barry Diller and cable television magnate John Malone, reiterated their skepticism about Twitter's moneymaking potential in separate interviews. (San Francisco Chronicle -- Technology)
Media players plot survival at Sun Valley confab Jul 6, 2009
"People in the traditional media world are terrified," said Ken Auletta, a New Yorker magazine media writer and author of several books about the media industry, who will chair a panel on new media at this week's conference. "They're in the analog world, and the world is becoming digital," he said. (Yahoo News -- Technology)
The Canada-Uganda connection Jun 24, 2009
In case you haven't guessed by now, Bruck's treatment of Mozilo, while not exactly fawning in the best Ken Auletta New Yorker CEO profile tradition, isn't exactly aggressive. Bruck's an excellent reporter and unearths a lot of new detail about Mozilo's rise and fall, but through it all, there's an undertone that suggests, maybe we've all been a bit too hard on the guy. (Salon)
Dubya-inspired Mar 4, 2009
KEN Auletta told a joke at the Guild Hall Lifetime Achievement Awards at Cipriani about how George W. Bush didn't know who Pablo Picasso was. When the laughter died down, a woman yelled, "Does that joke make you happy?" The New Yorker writer later came over to introduce him self to the unidentified heckler, who said, "I hate Bush-bashers. He was my president." But Candice Bergen kept the gag running when she took the stage, saying: "Man, I had some Bush jokes that were really going to kill." She... (New York Post -- Gossip)
Walters, Kroft lament changes in TV news Feb 18, 2009
Even murderers have agents and lawyers, Walters told the New Yorkers Ken Auletta during a panel attended by the likes of former New York Mayor Ed Koch, Sony chairman Howard Stringer and others of Manhattans media elite. advertisement. (MSNBC -- Television)
